Initio

Meets Unmistakable

Elegance

Initio

Meets Unmistakable

Elegance

JOB TO BE DONE
We had the exciting challenge of crafting a bold, luxurious pop-up space for Initio Parfums Privés to unveil their latest fragrance. It wasn’t just a display—it was an experience, a moment where the brand’s identity met the perfect stage.

CONCEPT
From Initio’s idea to reality, we breathed life into Initio’s vision, creating a space that oozed elegance and intrigue. Every detail was a statement: the sleek custom-finished steel, the soft allure of Kvadrat fabrics, and the mirrored fluted glass that practically demanded attention. It wasn’t just a structure—it was an invitation to stop, look, and lose yourself in the essence of Initio. The atmosphere? Sharp, sophisticated, and unapologetically magnetic.
FUN FACT
Here’s the twist—this pop-up wasn’t just a feast for the senses; it was part of a playful standoff. Strategically placed right across from Parfums de Marly, it created a fragrance duel in the middle of the space. With heads turning both ways, it was impossible not to feel the buzz of competition and allure.

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