Job to be done
Turn an ‘classic American Greyhound bus (a nod towards Tommy Hilfiger’s American heritage) into a pop-up that will visit multiple locations in Germany and show off the new collection.
Concept
Ever seen a bus covered entirely cover in aluminum foil, both inside and out? Inspired by Andy Warhol’s factory, this bus completely revamped – stairs and seats were moved and a studio look was created, with paint splashes, footsteps, canvas prints and industrial clothing racks. To top it off, a cocktail bar in the rear. All this awesomeness to host the Tommy Hilfiger’s new collection throughout three major cities in Germany. Tin foil on tour, you could say. Just another day at the office.
Fun fact
Tommy & Andy met each other in the ‘80’s and their careers have developed in tandem