Festive season pops-up

Job to be done

Translate Dior’s concept of the Garden of Dreams campaign into pop-ups and a Christmas Tree in the Bijenkorf in Amsterdam.

Concept

This was one of the most colourful projects we’ve worked on; the pop-ups were inspired by the Jardin des Tuileries and the iconic Tuileries Carousel, where the most iconic Dior products were shown and tested by shoppers. People could also have their items wrapped and engraved at Dior’s Art of Gifting station and italian Artist Pietro Ruffo created a golden holiday pattern on the walls. Mastery all around. Oh and it doesn’t stop here – the holiday tree was composed of 300 handmade flowers, J’Adore Dior & Miss Dior perfume bottles, multiple Dior logo’s and an iconic star to top it all off. Let’s celebrate!

Fun fact

The fact that this was fun!