Job to be done

Produce and install pop-ups for BOSS in Amsterdam, Rotterdam and The Hague.

Concept

Both BOSS and cube have four letters. So we made a series of cubes for the BOSS experience in Amsterdam where the brand’s logo was milled out of and overlaid with mirrors and lighting. This gave it a cool photo effect that made it #gramworthy. We also produced and installed the huge BOSS letters, the window displays and the lift got a makeover. The iconic Isaacs’ Bar was transformed to the BOSS bar, which filled up with influencers at night. All this was done in 2,5 weeks. Yep, we worked like a boss.

Fun fact

This was the first ever takeover for Isaacs’ bar.