Build a skate ramp within a window display in the biggest warehouse of Rotterdam.
Concept:
There are better and easier places to build a skateboard ramp than inside a shop window. But we love challenges and so does Christian Dior. For their Fall ‘22 campaign, we built a wooden skateboard ramp from scratch (new skillset acquired) with lighting. The back wall was made with sackcloth and on it we tamponed the L’UNION FAIT LA FORCE logo on it. We also created the stamp mold for the red and blue stripes of the French flag. The only thing missing were the skaters themselves.
Fun fact:
In order to install the ramp, the entire window needed to come out and placed back in again.