Everyone is on the move, and so is the Daily Paper pop-up. It’s a very efficient and sustainable pop-up, since it can be reused. The pop-up traveled to many locations in the Netherlands and even crossed the border to Germany. We came up with the concept, which represents the shop at the Bilderdijkstraat. We did the design, production and installation at several locations. The pop-up is still in use, so who knows, you might see it somewhere!